Design Lead
I'm a Design Lead with 16 years of agency experience, including 9 years spearheading creative output and 7 years as a co-founding Director. I bring a strong entrepreneurial spirit to my work, excelling in strategy, consultancy, UX design, UI design and digital branding. My approach combines comprehensive industry understanding with infectious enthusiasm for every project.
Outside of work, I have a love for street art, loud music, a good hat, craft beer, tattoos, my dogs and all things East London.
Experience
I lead creative direction and manage a team, overseeing the successful delivery of a diverse range of B2B, B2C and SaaS projects. I transform complex concepts into compelling narratives for client presentations and workshops, using skills in market research and customer segmentation to drive clear project vision and secure client buy-in. By developing strategic go-to-market strategies, I ensure new products and services are positioned for maximum impact.
I champion user-centered design for diverse access points, delivering polished projects using industry-standard tools. I've built and implemented design systems to ensure consistency and efficiency, while streamlining collaboration with engineering teams to drive project success.
I thrive under pressure and tight deadlines, passionately advocating for agile methodologies, data-driven design and web accessibility. As a positive and approachable manager, I take pride in mentoring and nurturing emerging talent, fostering an environment where creativity flourishes.
History
Totally Communications Ltd
Digital Agency
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Head of Design
2016 - Present
Beef Digital
Digital Agency
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Founder & Creative Lead
2013 - 2016
The Hangar 18 Creative Group
Design Agency
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Founder & Creative Lead
2009 - 2014
Popcorn Web Design
Design Agency
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Creative Designer
2009 - 2008
Gas & Electric (formally Mutiny Communications)
Production Company
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Artworker
2005 - 2006
University fo Sunderland
BA 2:1, Electronic Media Design
2001 - 2004
Industry Expertise
Charities & Nonprofits
Business Disability Forum
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Catch 22
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Crisis
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National Garden Scheme
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Save The Rhino
Commercial & Professional Service
Furness Insurance Services
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Judicium Education
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Peregrine International
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Share to Buy
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Stowe Family Law
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Thrive Approach
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Riskhub
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Vita Coco
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YesRef
Healthcare & Medical
Gamcare
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Marie Stopes International
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NHS
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We Care Group
International
Genpact
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M&C Saatchi Performance
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IFAC – the International Federation of Automatic Control
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TXOne
Public
Resolution Foundation
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The Wallace Collection
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Wellcome Trust
Sports & Entertainment
Barbarian FC
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Barnet FC - The Hive
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The Totally Football Show
Skills
Design Leadership & Strategy
Shaping design strategy
Leading design decisions
Facilitating workshops
Presenting design rationale
Mentoring junior designers
User Experience & Interface Design
User understanding & validation
High and low fidelity prototyping
Design Systems: Scalability & consistency
Designing for accessibility
Technical feasibility & collaboration
Branding & Identity
Digital branding and identity
Style guides
Business Acumen
Business to Business (B2B)
Business to Consumer (B2C)
Software as a Service (SaaS)
Market Research
Go To Market (GMT)
Customer Segmentation
Tools
Design & Prototyping
Core Tools
Figma
Adobe Creative Suite - Ps, Ai, XD
Specialised Software
Relume
Lovable
Framer
Zeplin
Storybook
Project & Team Workflow
Figma Jam
Miro
Trello
Slack
Active Collab
Jira
Nifty
Toggl
AI Tools & Automation
Claude
Gemini
